YarnLog

Yarn-Log is a software engineering company active since 2022.
Although it’s a small business, it collaborates with notable clients and develops advanced projects, including solutions based on artificial intelligence.

Our collaboration began in the summer of 2022, without an established visual direction but with clear goals from the company.
We started by working on the brand strategy: defining the target audience, positioning, brand analysis, and competitor research.

The brand strategy process also led us to the creation of the name.
From the analysis, the company’s role became clear: to turn complex, structured projects into concrete, intuitive solutions and, when needed, beautifully crafted ones.

A bit like a thread of yarn that, through weaving, takes shape and becomes something functional.
That’s where the idea of Yarn came from.