Kangrats
Brand Strategy,
Naming,
Logo Design,
Brand System,
Web Design,
Sviluppo WordPress
Kangrats was born in 2022 with the goal of revolutionizing the job search experience.
The project began that summer with the aim of developing a new visual identity — from naming to the desktop app interface.
For several months, the focus was entirely on brand strategy: analyzing the job market, defining user personas, studying their preferences, and exploring positioning opportunities in a highly competitive field.
The naming process started from the idea of celebrating the joy of finding a new job.
Inspired by the word “Congrats”, the team wanted something evocative and memorable, rather than purely descriptive.
That’s how Kangrats was born — a playful fusion of “kangaroo” and “congrats”.
The kangaroo symbolizes agility and forward motion, perfectly reflecting the app’s mission: making job searching faster, smoother, and more accessible.
The logo features a happy kangaroo inside a speech bubble, representing the connection between candidates and employers through direct and effortless communication.
Typography and colors were chosen to convey a fresh, youthful feel, targeting an audience under 30.
The main color, orange, stands out from the usual blues and purples used by competitors, creating a vibrant and recognizable visual identity built on bold contrasts and dynamic energy.
